Project Overview
Duration: November 2022 (24 Hours)
Marketing Team: Jannette Tobbon, Berenice Ramos, Taz Alamillo, Tyrell Malonza, Janice Chen
Client: Friends in Deed
Role: Marketing Designer
Skills: Branding Application, Cross-Functional Collaboration, Marketing, Stakeholder Communication
Tools: Illustrator, Photoshop, Indesign, Figma, Discord
What is 24-Hour Design-a-thon?
Designing for Good
Each year, AIGA-CPP (American Institute of Graphic Artists-Cal Poly Pomona) selects a local non-profit to partner with in bringing student designers together for an intensive design sprint. Designers work in cross-functional teams leveraging their skills to support non-profit partners in enhancing their visual communication and branding efforts. Following a fast-paced schedule, students work consecutively for 24 hours to brainstorm, ideate, and execute a range of deliverables such as brochures, social media assets, and branding materials. These interactions foster a supportive and collaborative environment, encouraging participants to learn from one another and push the boundaries of their creative abilities.
View Full Client Presentation Here
About Friends in Deed
Compassion, Connection, Dignity
Located in Pasadena, Friends in Deed is an interfaith organization that provides many supportive services to individuals experiencing homelessness so they can meet their basic human needs and more. Their programs include the food pantry, the women’s room, bad weather supplies, eviction prevention and rental assistance, and street outreach & housing.
Learn more about Friends in Deed Here
Client Brief
The Need for a Refresh
After connecting with the organization’s Senior Director of Development, Merria Velasco, we learned of the non-profits' need for a refresh in areas such as their marketing materials, social media, and branding. As a non-profit, they don’t have the resources necessary for extensive branding efforts. Our objective was to help implement the organization’s branding guidelines consistently across all of its materials and media.
Pre-Sprint Preparation
Creating a Plan
Preparation for the sprint began by collaborating with team members in reviewing the organization’s branding guidelines and existing marketing collateral in order to identify areas of improvement and ideate strategies for conveying impactful, informational, and visually appealing messaging. We then delegated responsibilities, set goals, determined time frames, and got to designing.
Marketing Team
Collaboration & Feedback Loop
The process of ideating, collaborating, and getting feedback was facilitated through a team Figma board where we would put working drafts of our designs so we could critique our works, iterate on our designs, and ensure consistency across all of the different types of marketing collateral.
Cross-Functional Collaboration
Group Presentations
About halfway through the sprint, each team including the Branding, Social Media, Marketing, and Motion Graphics teams presented all of their works to the rest of the teams to gather critiques from a broader perspective as well as ensure consistency across all departments.
